Steam store discovery que8/28/2023 Click-through rates for most titles featured in this section were low, and it had become clear that not every new release is relevant to every user. While we previously granted 1M impressions of each new titles on the home page, this approach was not scaling well and was an inefficient method for reaching the right potential customers. We’ll be making some changes to the initial launch visibility of new titles to better reach appropriate customers. This will let customers opt to exclude particular types of products, such as Early Access, Software, Videos, and VR from appearing on their Steam home page and on a couple other browse pages. We’re adding some new options for users to specify their preferences for which product types they wish to see across the entire home page, rather than managing each section individually. We’re adding a new section to the home page for new releases that have reached the top sellers list. We’re adding a prominent new ‘Popular Among Friends’ section right to the home page that will highlight what your friends have been buying and playing. When logged in, there will also be links to sections for you such as popular among friends, recommendations by curators you follow, and your discovery queue. The left column of navigation on the home page will be getting a new section of links to main destinations such as new releases, top sellers, recently updated, upcoming releases, and specials. The Steam home page will be getting a visual refresh to use bigger game images in some places, add some new ways of surfacing games, and remove some visual clutter. All this is subject to change to some degree in response to your feedback and suggestions, but here are the general highlights of this upcoming update: We’ve got another set of changes in the works to continue along this path. We think our progress in this direction has been really valuable in supporting a broader variety of gaming experiences big and small, while better serving individual customer tastes. In the time since the Discovery Update, we’ve iterated on the features and made improvements to support the goal of helping each customer find the titles they are most likely to enjoy playing. When we launched the Steam Discovery Update, we introduced a new and smarter Steam store built around personalization and recommendations. We wanted to let you know about some upcoming improvements we’re working on for the Steam Store and what it might mean for your game.
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